Kaira Digital: leading innovation in the supply chain

Last Tuesday, I had the opportunity to participate in a round table discussion organised by Heraldo de Aragón, moderated by Carolina Iglesias, entitled “Innovation and strategic levers in logistics”. It was an enriching experience, both because of the calibre of the participants and the depth in which the topics were discussed. I would like to share my impressions and some of the most relevant conclusions here.

Innovate to communicate with your supply chain

The first question was straightforward: what technological or procedural development has had the greatest impact on our business in recent times? My answer was clear: the ability to communicate with your supply chain. Thanks to generative AI, at Kaira Digital we are now able to hold fluid conversations with our supply chain in real time, including through everyday channels such as WhatsApp. This allows us to check the status of orders, anticipate incidents and make informed decisions instantly, representing a qualitative leap in efficiency and monitoring.

Technology and process: the essential combination

When talking about innovation in the supply chain, it is inevitable that we will focus on technology: drones, AI, big data, the IoT… However, I want to emphasise that technology alone is not enough. Without reliable, well-defined processes, any technological advance will fall short. The traceability provided by GPS, the smooth management enabled by TMS, or the IoT sensors that detect temperature changes or impacts are only useful if they are integrated into robust processes. It is the combination of process and technology that provides true reliability and ensures that goods arrive at their destination in optimal condition.

Investing in innovation: failing to invest is the real cost

One of the talking points for the debate was the cost of innovation. While some of my colleagues emphasised that technology is expensive, I argued that not investing strategically in technology is where the true cost lies. At Kaira Digital, we adapt to the size and needs of each company, tailoring solutions that ensure a quick return on investment. This means that any stakeholder in the chain – from OEMs, producers and assemblers to transporters or distributors – can access cutting-edge technology regardless of their budget.

Partnerships: developing alongside the customer

Another fundamental aspect is the role of partnerships. At Kaira, we consider ourselves partners to our customers rather than suppliers. We develop functionalities hand in hand with those who will use them, ensuring that our SaaS adapts to their real needs and evolves with their feedback. In addition, support from government agencies has been key to accelerating our project in its early stages, allowing us to go further, faster.

The future: technology for everyone, not for the few

Finally, we were asked about innovative projects over the next 5-10 years. There was talk of autonomous cars and drones, but I wanted to focus on something closer to home: the democratisation of technology. In five years’ time, operations that are still using pen and paper today will be able to benefit from these advances. Beyond the grandiose promises for the future, the real revolution will be that existing technology reaches every corner of the supply chain, making everyday processes more efficient.

Conclusions

The round table was an opportunity to reflect on how innovation, when properly understood and applied, can radically transform logistics and supply chain management. The key lies in combining technology and processes, investing with a clear strategic vision and, above all, working closely with customers to make innovation useful and accessible to all. I am convinced that we are on the right track and that, in the coming years, we will see technology become an everyday, essential tool for all companies, regardless of their size.

– Javier Beltrán, CEO of Kaira Digital