The Wave 2025

Zaragoza is establishing itself as a technological benchmark, and events such as The Wave demonstrate this. From 19 to 21 March, 2025, I had the opportunity to participate in this event, which has turned the city into an epicentre of innovation. Amazon Web Services’ investment in Aragon and the presence of large technology companies such as Hiberus, Integra, Inycom are proof of our region’s potential, as is Adidas’ commitment to setting up an innovation centre in Zaragoza.

Local talents in the sector include María Martí (founder and CEO of Zero Error) and María Fernández Guajardo (Senior Director, Product Management at Google), and seeing them succeed reinforces the feeling that we are surrounded by brilliant minds who have been working towards this progress for some time. It is satisfying to see how our region has managed to evolve and position itself at the forefront of technology without losing its essence. I felt at home, surrounded by people who have been part of this growth since its inception and who are now leading technological change.

The event lived up to all my expectations. We had the privilege of hearing from world-class speakers such as Sasha Rubel from AWS, Eoin Doherty from Microsoft, and Jacques Pommeraud from Inetum. The topics on discussion included generative AI, digital transformation and the importance of innovation in an ever-changing world. It was inspiring to see how technology continues to break down barriers and how companies from different sectors are adopting advanced solutions to improve their competitiveness.

For Kaira Digital, The Wave 2025 represented a unique opportunity to showcase our work in digital supply chain transformation. As CEO, I had the honour of presenting how our platform is revolutionising supply chain management by offering solutions based on artificial intelligence and real-time data.

The validation of our technology came with recognition from Julien Groues, Vice President of AWS in France and Southern Europe, who mentioned Kaira as a success story in the use of its Bedrock technology. We also participated in the recording of a podcast at the event alongside Pedro Malo and Jorge Terreu (the young Aragonese talent behind the Maximiliana app, an innovative mobile device designed to facilitate communication between elderly people and their families), where we exchanged ideas about the future of artificial intelligence and digitisation.

The Wave 2025 not only reaffirmed Zaragoza’s position on the technological map, but also made it clear that innovation and talent are the drivers that will take us to the next level.

We left the event with renewed inspiration, new connections and the certainty that, with Kaira, we are on track to transform the future of the supply chain.

– Javier Beltrán, CEO of Kaira