Collaborate Productivity Barcelona 2025: driving innovation and productivity
Collaborate Productivity Barcelona 2025, organised by Atlas Tecnológico, was held with great success on 13 and 14 March in Barcelona. This event brought together more than 300 technology and industrial companies to explore strategies and solutions that improve efficiency and competitiveness in today’s economy.
Highlights
- Focus on productivity: the event addressed the challenge of increasing productivity in the Spanish economy
- Key technologies: technologies such as artificial intelligence (AI), mass customisation and 4.0 technologies were discussed as vehicles for increasing productivity
- Success stories: companies such as Kaira, Henkel, Datadec and Dialenga presented how they have implemented technologies to improve productivity
- Visits to leading companies: participants visited companies which are taking a pioneering role in Industry 4.0 in Catalonia, such as Seat Code, Airtificial, Henkel, Denn, and Grupo Avinent
Featured sessions and speakers
“Big Ideas 2025”: Ten experts shared transformative ideas about the future of the economy and society.
Notable speakers: Participants included Josep Sánchez Llibre (Employment Promotion), Jordi García Brustenga (Ministry of Industry), and Jaume Baró (Autonomous Government of Catalonia).
Kaira Digital: leading innovation in the supply chain
Kaira Digital had a prominent presence at the event, reinforcing the importance of digitisation for monitoring and visualising the supply chain:
- Success story: Javier Beltrán, CEO of Kaira, presented one of the most complex success stories: a multinational client with a very tense supply chain. Read more about the use case here
- Integrated platform: Kaira offers a unique solution that connects all stakeholders in the supply chain, harmonising data sources to create a single, reliable, simple, and real-time data source
- Continuous innovation: The company is constantly incorporating new functionalities, including generative AI to improve efficiency
Key Lessons
1
Applied technological innovation is crucial for optimising production processes
2
Sustainability has become a central focus for modern industry
3
Digital transformation must be adapted to the specific needs of each company
4
Interdisciplinary collaboration drives innovation in industry
Collaborate Productivity Barcelona 2025 proved to be a vital meeting point for fostering collaboration and sharing knowledge, helping participants to drive innovation and productivity in the Spanish economy.